杂志《菁kids》和文轩合作,心桥文章发表!

 

继《美国都市报》《新洲周报》和文轩合作后,北京一家高质量的杂志《菁kids》也看好文轩广大文友的文笔,质量,和文轩达成合作意向,他们的编辑会定期来文轩选购文章,刊登在杂志上。

如果文章被选中,杂志社会向文轩要作者的信息,文轩会及时和作者联系。发表的文章会有稿费。

海外文轩的文友们,加油啊!

这一期刊登了心桥的文章:

 

 




关于杂志

About our Magazine

《菁kids》杂志是为都市家庭提供国际化教育信息,国际化生活体验,以及当地社区资讯的首选中 文媒体平台。杂志涵盖了高端收入家庭最关注的教育,健康,餐饮,旅游,购物,和社区建设各方面, 提供最及时最详尽的活动讯息和分类服务信息。杂志深入北京地区家庭和社区生活,注重切身体验,以 扎根于本地生活的国际视野和多角度多样化的内容为读者服务。

《菁kids》杂志是享誉京城的英文月刊 beijingkids 的姐妹刊物。beijingkids 在北京国际社区运营多 年,成为外籍人士,海归和多语种多文化家庭的主要生活信息来源。团队对于学校和社区生活的信息采 集和报道有非常丰富的经验,并建立了强大数据库以及快速更新的运营程序。读者对英文刊的风格已有 高度认同,在此基础上建立的《菁kids》中文杂志,进一步加强了贴近中国家庭生活的信息和报道,能 够迅速融入社区,为乐于阅读中文刊物的国际化家庭接受,从而更广泛地传播到高端收入家庭。

 

关于读者 Readership

经过三十多年的经济高速发展,中国中产家庭开始把重心从职业发展,创业或财富积累上转移到孩子教 育,家庭成长,社区互动,以及城市生活体验。 他们面临与前辈非常不同而且更加开放的社会环境,对国 际化教育以及生活理念有强烈的求知欲和好奇心,敢于尝试敢于投资,希望为下一代成为新型国际公民提 供最好的教育和环境。同时,他们享受生活,十分关注由经济发展带来的多层次多样化的对家庭生活品质 的改善和提升,并乐于探索新生活方式及消费方式。他们意识到社区对孩子成长和家庭生活的重要性,希 望参与建设一个可以分享经验,信息并提供互相支持的共同家庭社区。

After more than 30 years of economic development, the Chinese middle class has started to switch its focus from career, business, and financial growth to education, family and community building and developing metropolitan lifestyles. As part of a generation that is very different from its predecessors, our readers have unprecedented access to information and are looking for better education opportunities for their children to grow up to be better global citizens. They are curious about international education and lifestyles, eager to explore new ideas and are willing to invest their money to meet these aspirations. They care deeply about the local environment and community development and are eager to enjoy the ever-improving variety and quality of local services and family life that Beijing has to offer. They are eager to participate in building a community that can provide information and support to families similar to themselves.

 

读者群定义

30-50岁
80%女性,20%男性
住在高档公寓或国际化别墅区
本地家庭(65%),海归华侨(20%),台湾香港(10%), 外籍及多语种多国籍家庭(5%)
70%有1个孩子,30%有两个或以上孩子。 孩子年龄涵盖0-18岁。 家庭平均年度总收入在六十万元以上

消费习惯

Our Readers

30-50 years old
80% female, 20% male
Live in villas and high end apartment complexes
Chinese families (65%), returnees (20%), Taiwanese and Hong Kong citizens (10%), other expatriates and multilingual families (5%)
Have one child (70%); have two or more children (30%). Kids age range from 0-18 years old. Average family income RMB 600,000 annual.

 

家庭消费重点放在孩子教育,医疗,和家庭娱乐上,并喜欢高端有品质的服务。
希望孩子在国内能得到国际化教育,以便今后去国外留学。希望了解中西方成功家庭的育儿经验,提供给孩子一个能结合中西方最优的教育方式,使之成为新一 代世界公民。
对环保,空气及用水质量非常关心,对食品安全十分关注。
购买高档家庭医疗保险,享受国际化和高端医疗服务。
每周和朋友或同事去餐厅午餐3-4次,周末带家庭一起外出聚餐。
全家每年至少一次海外旅游,两到三次国内旅游。喜欢把旅游和假期教育培训结合起来。
庆祝中国传统节日,也喜欢和孩子们一起参加西方节日活动。

Behavior Patterns

Family consumption is focused on education, health, and family activities. They enjoy high end quality services.
Are looking for international style education in Beijing for their kids as a preparation for studying abroad later on. Eager to learn the successful experience of kid's education in both China and abroad. Hope their kids can become global citizen when they grow up.
Care deeply about environment, air, water quality and food safety issues.
Purchase high end family medical insurance. Enjoy quality health services with international standards.
Dine out 3-4 times with friends and colleagues on weekdays. Like to take their families out to good restaurants during weekends.
Take at least one family vacation overseas each year, with 2-3 trips within China. Like to combine overseas vacation with kids’ education programs.
Celebrate Chinese traditional holidays and also participate in Western holiday celebrations with kids.


 






Lao7 (2013-04-21 14:26:36)

可喜可贺!

从加州的《美国都市报》, 东部的《新洲周报》又走到中国,一步步扩展到全世界,这是文轩的又一个里程碑!

特别是有点稿费(我见钱眼开的本性暴露了)

海云 (2013-04-21 16:53:20)

哈哈哈,老七商人特质。

祝贺新桥。

天地一弘 (2013-04-23 03:01:46)

祝贺心桥!

Jingbo (2013-05-06 13:56:22)

多谢阿朵和心桥!这期杂志又受到很多好评,其中心桥的文章反馈是很有帮助。期待更多的合作。

请多关注《菁kids》:

电子版杂志 - issuu.com/jingkids

Facebook - http://www.facebook.com/pages/Jingkids-Magazine/445184628888234

新浪微博 - @菁kids杂志

阿朵 (2013-05-06 14:02:29)

欢迎Jingbo!

Jingbo 是《菁kids》的出版执行人,在北京发行的《菁kids》,有着很广阔的视野和前景,期待更多的合作!

这就看你们的这期杂志去。